Formation of the public sphere together with technological progress: according to Denis McQuail the concept of the public sphere historically in the 18th century was born with democratic politics in which the active members of society, which was fundamentally elite ruling class of the time developed a debate on government policies and policy formation. Their true purpose was to maintain a strong check, balance and improvement of political decisions through public opinion. This public sphere owes much to the establishment of economic freedom, individualism and the capitalist class. The role of the media, with the emergence of new media such as the Internet, has expanded the scope of the public sphere regarding citizen participation, online debates, interconnectivity as an enhancement of direct relationships with property and political elites, obtaining a platform to make one's voice heard, making your Public opinion, by providing feedback, broadening citizens' space for critical analysis, an extension in freedom of expression and diversity of opinions, a market for the free movement of ideas, debates and discussions on government policies and national politics. Here people can also raise a question mark and challenge government policies and the government has to answer these questions. The profile of any society is always patronized by technological progress or technological growth, as technology is an impartial and liberated factor of a society. A public sphere is basically an area or marketplace of ideas where opinions are shared on a certain topic. The bourgeois class has changed the concept of the public sphere as a whole, now that place can be a bar, a lounge, a restaurant or any other place of social interaction. The role of multinationals and this bourgeois class.... .. middle of paper ......the culture of eating, the cultural identities of food are being diverted towards the culture of fast food. It introduced the American taste of fast food among all the young generations from different parts of the world. The globalization of the media has played a vital role in their birth and affirmation. It has basically “Americanized” the food culture and traditions of many nations where they operate their franchise. It is a great cause and source for introducing and implanting American norms, values ​​and customs in other societies. The desire to eat at McDonald's has penetrated very deeply into young people. It fades the trends of traditional hotels, dishes and art restaurants based on cultural themes by directing people's minds towards very popular and widely accepted fast foods. It is basically a replication of American food orders and fast food trends and an alternative to traditional food and eating.