Marketing plays an important role for companies. Successful marketing activities and strategies ensure that customers are aware of the products and services and at the same time make profits for the companies offering those products and services. There are two key elements to a successful marketing business: branding products and services to customers and profiting from the products and services. The current business world is facing a rapidly changing economic environment, rapid growth in technology, constantly changing market shares and a huge impact from globalization. Marketing activities will depend heavily on customers' understanding of marketing demands and new concepts, product and service innovation and technology development, marketing strategy and strategic business models or marketing models. For companies to be sustainable, successful and competitive, their business strategies must respond to changes in the world. In the mid-20th century, the concept of corporate social responsibility (CSR) was introduced into corporate activities. In recent years, CSR has become an important factor for sustainable business practice, growth and competitiveness of companies. The nature of CSR is the obligation to maximize its positive impact and minimize its negative impact on society. Carroll (1991) listed the CSR pyramid, which includes four levels. The four levels ranked from bottom to top are economic, legal, ethical, and philanthropic. Economical means “to be profitable” and is the foundation on which all others rest. Legal means “Following the law” and requires companies to respect the rules of business and society. Ethical means that business activities conducted by companies must be fair, just, and compliant… mid-paper… with the current business model. This research paper focuses on three topics: what, why and how to blend CSR into marketing. Through this new concept of combining CSR and marketing, companies could successfully increase their market values, brand their products and outperform their competition. Works Cited Berner, R. (2005). Smarter corporate giving. Business Week, (November 28), 68-76.Carroll, A. (1991). The corporate social responsibility pyramid: Towards the moral management of organizational stakeholders. Business Horizons, 34(4), 39-48. Luo, X., & Bhattacharya, C. (2006). Corporate social responsibility, customer satisfaction and market value. Journal of Marketing, 70(1), 1-18.Maignan, I. & Ferrell, O. (2004). Corporate social responsibility and marketing: An integrative framework. Journal of the Academy of Marketing Sciences, 32(1), 3-19.