Uncertainty is clearly the scenario that accompanies entrepreneurs when they decide to start a business in Russia. In fact, Russia ranks quite high on the World Bank Group's index of difficult places to do business and is strongly linked to Russian cultural characteristics and the impact of the Soviet past. Adaptation to democracy and capitalism is not at all encouraging; massive displays of wealth and conspicuous consumption contrast with the deprivation that can still be found in many second cities and rural areas. An incipient, inefficient and corrupt legal system and little or no property protection make investing risky and unstable. This instability means that almost all managers tend to have a short-term perspective due to economic and political volatility. These tensions can be seen in macro-Russian issues such as politics and the economy, but also in more micro issues such as internal and external relations in an economic context. Russia is a country that is still in a transition mode, from the communist past to an unknown country and an uncertain future along with a very weak economy and an exceptionally fragile political structure where about half of Russians are dependent on the nation. With very limited infrastructure and technologies that do not allow us to glimpse a better economic future. In addition to these discrepancies, generational conflicts play a predominant role. Older Russians who were born, educated and predetermined at some point in the Soviet period have a position and move towards life and business in contrast to the new generations who grew up in a somewhat more free and liberal environment. Monocracy and centralized management are the same as the Soviet organization in that many people…… middle of paper……, both public and private, need considerable investment. The technology industry and innovation areas are exceptionally welcome. The challenge for outside investors is to determine whether the outlook is good enough to offset the well-known market threats and reservations that are starting to emerge in the political landscape. Nonetheless, few of Russia's major shareholders have had reason to repent, despite numerous challenges. Faced with ongoing economic events in many of the world's most developed markets, a growing number of companies will likely come to the decision that development prospects in Russia are worth it. Works Cited http://www.worldbusinessculture.com/Russian-Business-Communication -Style.htmlhttp://www.deloitte.com/assets/Dcom-Cyprus/Local%20Assets/Documents/PDF/Doing_business_in_Russia_2013.pdf