A quick response code known as a QR code is a type of 2D barcode that allows users to access information via a smartphone. This process is known as mobile tagging where the smartphone user points to a QR code which opens a barcode reading application. The user then interprets the code which can contain various options such as an invitation to download a mobile application, a link to a video or SMS message, or inviting the reader to take a survey. QR code technology was also developed by a Toyota subsidiary, Densa-Wave, which was initially used to track inventory (Rouse, 2010). Figure 1 below is a bar graph showing the rate at which QR codes are being used by the general public. This survey was conducted by Goff (2011) to demonstrate the reasons for using QR codes in March 2011. Figure 1. Why would you be interested in using a QR code? (Goff, 2011) From the bar graph, we observe that 99% of the public uses QR codes for various reasons and this indicates the importance of QR codes in the market. Related to education, QR codes have become very popular in schools. Teachers and lecturers are finding ways to facilitate learning, and the use of QR codes is one way to achieve this. From the bar graph above we realize that out of a 100%, 63% of people use QR codes to access information, which is also the main reason why teachers use this code to facilitate the distribution of information to students. According to Miller (2011), QR codes can be used in the classroom in various ways; to show examples where you can create a QR code to direct students to various sample Power Point presentations, sharing slides for a classroom presentation, or a group of foreign language speakers rel...... middle of paper ....... In business terms, it is more cost-effective due to the reduction in additional staff, printing presses and paper costs incurred by academic institutions. REFERENCES: Andrew Miller. 2011. edutopia. [ONLINE] Available at: http://www.edutopia.org/blog/QR-codes-teaching-andrew-miller. [Accessed 17 Mar 14].Monica Burns. 2013. edutopia. [ONLINE] Available at: http://www.edutopia.org/blog/using-qr-codes-in-classroom-monica-burns. [Accessed 17 March 14].Margaret Rouse. 2013. QR Code (Quick Response Code). [ONLINE] Available at: http://whatis.techtarget.com/definition/QR-code-quick-response-code. [Accessed 17 Mar 14].Ryan Goff. 2011. QR Code (Quick Response Code). [ONLINE] Available at: http://mghus.com/articles/breaking-qr-code-stats-revealed/. [Accessed 17 March 14].http://www.onlineqrlab.com/qr-codes-in-schools.php (undated) [Accessed 17 March 14].