There are many competitors; There are various rules and regulations to deal with in the expansion program. The company also considers the economic environment as it can negatively affect the company's performance. Technology is another factor that should not be overlooked. Geographical factors, demographic factors and environmental factors also affect the company's business. For starters, the company's competitors include McDonalds and others like Burger Kings. The competition is fierce, and to stay afloat, the company must ensure that the public knows about the product for easy penetration. Otherwise, the company would be brought to its knees and would go bankrupt. Geographic factors also affect the company as consumption patterns of some products are influenced by climate patterns. The company should maximize during the peak season and reap large profits during that period. Legal factors also impact society. In the expansion plan, the company intends to extend its services to other states. In the country, there are many states that have different rules and regulations governing the conduct of a business. This also refers to the type of advertising that the company can produce, therefore, in order for the company to protect itself from forces such as legal differences, a proper analysis of the legal requirements in the northern states should be done before venturing into the business. The demographic environment is