introductionSamsung Electronics is published in South Korea and is a multinational company headquartered in Suwon, South Korea. With a sales network and assembly plants in 61 countries worldwide. Samsung also has approximately 160,000 employees. In 1991, it created the first mobile phone, and in April 2009, Samsung launched the Galaxy line of smartphones. Purpose of the report To identify the targeting, segmentation and positioning strategy followed by Samsung by choosing Samsung Galaxy Sll and to know the importance of online and offline advertising. Segmentation In the term segmentation they use demographic and geographic segmentation. They ensure themselves in physiographic and behavioral segmentation. In demographic statistics it shows that users are 20-40 years old where they are geographically located in urban areas. The physiology of consumer behavior is the most important thing that makes Samsung focus to know the consumer's needs better and to be different in the market and avoid the noise of the market. Targeting Samsung has a different target audience, for example: social media and young users between the ages of 18 and 30 who work hard and try to earn some money to buy a smartphone because they have a limited budget. These people or groups of people like to be or stay in touch with family and friends. They also love to use social media like Twitter, Facebook, LinkedIn. They love to be in touch with their friends by playing online games together. Social user are different from the young user, they need to always be in contact with other people, they try to keep the conversation as long as possible. There is also an emphasis on the health of users, they...... middle of paper.... ..users like music, there is also the radio which older users probably listen to. Print Media Magazines are a type of print media used by many segments of the Samsung audience. Women like to read about fashion, health or life style and women like to read about health, sports and lifestyle. The other type of print media is newspaper which can use to attract local and national audience. Samsung Internet users can visit the Samsung website and find information or news about any product. Also Samsung may advertise in another website such as search engine websites or news websites, and the user may find videos played on YouTube. Internet media can put Samsung in touch with the public and what they want via the Facebook or Twitter websites. Conclusion