IntroductionThis report will explore how certain factors influence a mixed martial artist's (MMA) win rate. The MMA fighters I will talk about will be fighters from the Ultimate Fighting Championship (UFC), UFC fighters are the best MMA fighters in the world. Mixed martial arts is a relatively new sport that has gained enormous popularity in recent years. According to compete.com interest in the UFC increased by 106% between 2007 and 2008 (Fig. 1), although this statistic is from 5 years ago it shows how quickly the UFC has increased in popularity. One problem with the UFC today is that it has not been able to maintain a steady rise in popularity; Around 2005 the UFC's popularity began to skyrocket, but unfortunately the organization was unable to maintain a steady rise in popularity. For the sport to thrive and become a significant part of mainstream sport, the UFC will need to continue to increase its popularity. One factor contributing to the stagnation of the UFC's popularity is the fact that the organization has been unable to draw attention to its young or emerging fighters. The UFC is still able to generate pay-per-view buys averaging 468592.59 per event (Meltzer, Dave.), but if the UFC wants to compete with sports like baseball, football and hockey, the organization must constantly increase its pay-per-view buys. and general popularity. To do this, I would recommend attracting the interest of younger and up-and-coming fighters by giving them exposure on the main cards during significant events. By giving these lower tier fighters wide exposure on the same cards as existing superstars, their "brand" will begin to develop, a fighter brand is what attracts viewers. Fighters who have a good... middle card... up and coming fighters who are physically large and able to avoid significant strikes and land a high number of takedowns every 15 minutes. This is the fighter who will have the best potential to win and the UFC should focus on building this type of "brand" of fighters so that they become attractions. The more fighters seen as attractions, the faster the UFC will gain in popularity and continue to pose a threat to other professional sports. While my data suggests that the most important determining factor in whether a fighter wins is age, I disagree with this statement. I believe my inclusion of the top mediocres, who all have high win counts and are all quite old, skewed the data. If I were to rerun a completely different model I would randomly select all of my observations and not include age as an independent variable. Doing