In today's world, the telephone is so firmly rooted in everyday life that it is impossible to imagine the full functioning of a business without it. The ability to communicate by telephone is vital for any position. Conducting telephone conversations is also an integral and important part of any business. It is observed that businessmen spend on average 4-25% of their working time on phone calls. Therefore, the maximum capacity and intelligent use of communication means such as a telephone have a significant economic impact, save time and minimize damage to the workflow. Indeed, a telephone has a number of advantages over other means of communication. Chief among these are information rate (time gain); immediate establishment of communication with a client located at any distance, direct exchange of information in the form of dialogue and the possibility of reaching an agreement without waiting for the meeting; a private contact, reduction of bureaucratic procedures, cost savings for organizing other types of contacts. Knowledge of telephone etiquette undoubtedly contributes to business success. Although speech etiquette is country-specific, however, in business conversations such qualities as tact, courtesy, tolerance, kindness, consistency represent a special value. Tact requires the speaker to understand the interlocutor, avoid irrelevant questions, discuss topics that may be unpleasant for him. Courtesy is the ability to anticipate the interlocutor's possible questions and wishes, the willingness to inform him in detail about all the topics essential to the conversation. Tolerance is being relaxed about possible differences of opinion, avoiding harsh criticism of the interlocutor, respecting other opinions. Goodwil... middle of paper... etiquette forms of communication occupy a rather important place in the field of telephone conversations. Etiquette rituals can also include repeated requests caused by various reasons, the thank you phrase, the apology, the greetings at the end of the conversation, the thank you replies, the sorry replies, the best wishes reply. A voice is a tool we can learn to use. He is able to paint different statements, sometimes completely changing their meaning. Volume, tone, tempo, rhythm, pauses, breathing are components of the intonation of information that form an impression and opinion on the interlocutor. The magic of a voice is not a myth! Etiquette therefore not only regulates communication relationships, but is also a means of rational organization of telephone conversations. This is very important due to the strict regulation of business telephone communication times.