Porsche is one of the best leading companies in the world and probably also one of the most profitable companies. It is known for its high price and expensive cars that are not really affordable for everyone. Porsche is famous for their value cars and how they are very focused on their customers and always try to know what they like or don't like, above all it is a company that always tries to please them with its beautiful designs. Porsche was founded by Ferdinand in 1931, he was very famous for designing the Volkswagen Beetle and it was one of the best automotive designs of all time. Porsche began selling its own cars under its own name in 1950-1960, developing its own capabilities and cars. The buyer decision process of a traditional customer will be listed in steps explaining, for example, Need for recognition: - This is the first step of the consumer decision process in how the consumer is able to understand which is the problem or need. - A need can be triggered by internal or external stimuli. - External stimuli have external impacts such as advertising or word of mouth. - Financially successful people .Information search:-Information search is a stage in the consumer decision making process during which the customer searches for internal or external information.-More options become available to the customer during the search.-An external search occurs when a customer who has no knowledge about the product and searches for more information from personal sources.-Strong and satisfying feelings.Evaluation of the alternative:-In this stage customers compare all their products or brand options and try to choose which option suits them best and how it will benefit them.-It is very important und... middle of paper ......boring customers. The development can be positive because every year new technology comes out and a company like Porsche has to keep up with new technology to compete with other competitors. Porsche customers are more upper class, Porsche cars are not very affordable. Their customers buy the car because it is a Porsche car and not just any car. It shows the world that they are rich or wealthy, it's like clothing, you can recognize it by a person's class by the way they wear or talk or maybe by their car. It makes the customer feel better and these are one of the intangible needs. These customers think that if they had this car they would have a better life, for example, their children will love driving with them to school to show their friends that they are awesome. Porsche is more than a car, it's not just about buying a car but about the benefits of buying the car.