Topic > Case Study Of Vans - 557

America is a country run by big business, from the clothing we wear to the pens we use. You can no longer live a comfortable life and not support a big business or two. But with so many companies out there, it's impossible to know if the company you're buying from is a good company to support. A company like Vans, however, is a company you can trust. Vans is an American company that firmly believes in giving back to customers and the community. Paul Van Doren, his brother Jim Van Doren, friend Gordon Lee and Belgian Serge D'Elia founded Vans in 1966. Together the men built a factory at 704 Broadway Street in March 1966. Vans soles they were thicker than any shoe of the time. The company used better canvas and different threads so that the shoes could withstand anything. Vans started by opening ten stores in ten weeks. A year and a half later there were now 50 Vans stores. In 1975, Vans realized that it had a large number of customers who were skateboarders. Noticing how skaters wore out the toe and hell of their shoes, Vans began creating an amusement park...