IntroductionEthical dilemmas occur on different scales. These dilemmas, and the complexity associated with them, range from personal to corporate conflict. Depending on the nature and structure of a particular situation and conflicting values, personal definitions of what an ethical dilemma is may vary. Harold Gortner defines an ethical dilemma as “a situation in which two or more competing values ​​are important and in conflict. If you serve one value, you cannot serve another, or you must deny or disserve one or more values ​​to maintain one or more of the others.” This document identifies an ethical dilemma anchored in the Family Smoking Prevention and Tobacco Control Act signed into law by President Obama in 2009. This policy gave legal authority to the Food and Drug Administration (FDA) to establish the Center for tobacco (CTP), which has the task of regulating the production, marketing and distribution of tobacco products in order to reduce tobacco consumption by children under 18 and protect public health. The CTP was tasked with establishing its credentials as a science-based regulator, where facts could help shape policy. The complexity and interesting dynamics of electronic cigarettes (E-cigs) have presented challenges for the FDA to regulate under this policy, although many health organizations are pushing for immediate action. The ethical dilemma regarding this policy in relation to the regulation of e-cigarettes is the focus of this paper. It is important to provide a brief history of tobacco policy and a full description of the ethical dilemma before delving into the examination of the dilemma, which will be provided in the following paragraphs using Gortner's Framework for Anal...... half of the paper.. ....2014)."Overview of the Family Smoking Prevention and Tobacco Control Act: Consumer Fact Sheet." US Food and Drug Administration. http://www.fda.gov/tobaccoproducts/guidancecomplianceregulatoryinformation/ucm246129.htm (accessed April 1, 2014). "Smoking and tobacco use". Center for Disease Control and Prevention. http://www.cdc.gov/tobacco/data_statistics/fact_sheets/adult_data/cig_smoking/index.htm"Tobacco Product Use Among Middle and High School Students - United States, 2011 and 2012." Center for Disease Control and Prevention. http://www.cdc.gov/mmwr/preview/mmwrhtml/mm6245a2.htm?s_cid= mm6245a2.htm_w (accessed April 1, 2014). Wagene, Theodore, Siege, Michael, & Borrell, Belinda. “Electronic Cigarettes: Achieving a Balanced Perspective.” Wiley Online Library. http://onlinelibrary.wiley.com/doi/10.1111/j.1360-0443.2012.03826.x/abstract (accessed April 1, 2014).