Every time I use Jimmy Choo perfume I'm sure I'll tell someone bless you. I always spray enough for the whole room to smell me when I walk in, so you know you've sprayed enough. My motto is that it's not enough until someone sneezes. It's safe to say that most women like to smell good. Perfume holds the power that women are what they wear. Perfume is part of a woman's outfit, without it how could you be noticed? Your clothes would be the answer for any average person, but for me I guess when you walk past someone the first thing that gets noticed is your perfume, they will compliment you with "You smell good" and not "I like your dress". Sex sells, but perfume sells more. No matter who the person is, you may be well dressed, but if you don't smell decent, don't worry about the outfit you're wearing. I chose a magazine ad about a product I use, Jimmy Choo perfume. In this advertisement there is a model sitting on a sofa with an eye-catching dress and a bottle of perfume by her side. Jimmy Choo is an iconic luxury lifestyle brand defined as an enhanced sense of glamour. The model looks glamorous in this advertisement dressed elegantly and represents the product as Jimmy Choo imagines everyone who uses their product should appear. Sporty women compared to conservative high-class women probably don't have the same taste in perfumes as a teenager compared to a 50-year-old woman. Jimmy Choo sells everything from perfumes to shoes, the very name on the product draws attention to women. Branded things are important for fashion now, everything is related to why you should use the product, why you should spend the money on the product and this product is one of the "in" things now. Call them materialistic or not, advertisers... middle of paper... what you get from this ad is tempting and makes you want to run to Macy's and spend the luxurious $78. I think the sales of these products are quite high and the social status you could gain by using this product makes you want to buy it. It doesn't matter if you like the product; it's the fact that you can say you own it. I would recommend this perfume to anyone, the perfume itself conveys strength and beauty, glamor and confidence. The perfume industry is one of the many options that push advertisers to work to convince the consumer to purchase their fragrance. In this ad, the example of pathos and ethics work hand in hand in an attempt to be seen as the most attractive product on the market. With many different types of women living all over the world, Jimmy Choo ads need to appeal to each woman's personality, lifestyle and needs to sell their product, in this ad they did just that.