Parties, drinking and dancing; these are the adjectives most commonly associated with the life of a flapper. While these descriptions are accurate, they do not inform people about the benefits and advantages flappers have achieved for the female gender. The flapper embodied the idea of ​​freedom from the usual duties of a young woman in the 1920s. These women were no longer bound by the expectation of immediately becoming a wife and mother, as well as being conservative and modest. By analyzing the fashion, music and lifestyle of flappers in the 1920s, it will be obvious that not only were they independent, liberated and enjoyed many more freedoms than they had previously had throughout history, but that they also helped pave the way for future generations of women seeking independence. Many flappers were working, single, white, middle-class women. They held jobs in the booming post-World War I economy as clerks, telephone operators and sales clerks. However, it was these women's activities once the workday was over that made the flapper lifestyle famous. These lively young women were determined to have fun; they frequented jazz clubs and speakeasies (prohibition was in full swing at the time of the flappers). The flapper participated in activities more commonly associated with men of the time, such as smoking and drinking. This exciting nightlife has led women to seek the elimination of double standards regarding gender; therefore, they began to experiment more in their sexuality than previous generations. In the generation before the emergence of the flapper, the popular style for women was that of the "Gibson Girl". Based on depictions of women by...... middle of paper ......nthia A. Migastro. New York: New York University Press, 1998. Zeitz, Joshua. Flapper: A Crazy Story of Sex, Style, Celebrity, and the Women Who Made America Modern. New York: Crown Publishing Inc., 2006. Primary Sources:- Boncilla Cosmetics, “How We Beautify in Hollywood”.1929. http://library.duke.edu/digitalcollections/adaccess_BH0110/ (accessed April 1, 2011).—Kotex Company, “Marvelous…the Freedom With This New Sanitation Product.”1929. http://library.duke.edu/digitalcollections/adaccess_BH0018/ (accessed April 10, 2011). - Modess, ""Step On It, Mother-- This Is not the Polka." 1929. http://library.duke .edu/digitalcollections/adaccess_BH0110/ (accessed April 1, 2011). - West Electric Hair Curler Company, "A Modern Coiffure by an Improved Method". http://library.duke.edu/digitalcollections/adaccess_BH0301/ (. accessed April 10, 2011).