Strategic InsightsWe unleash the power of Cummins by motivating our employees to act as owners working together. We strive to exceed customer expectations by always being first to market with the best quality products available. Cummins partners with our customers to succeed by demanding that everything we do leads to a cleaner, healthier and safer environment. We create wealth for all stakeholders through advanced product development. (Cummins, Inc.) The SWOT analysis will provide a realistic picture of our organization in relation to its internal and external environments so we can better establish the strategy for pursuing its mission. (Cummins2)SWOT – Strengths, Weaknesses, Opportunities and ThreatsCummins Inc. is a leading energy development company engaged in the design, manufacturing and distribution of diesel and natural gas engines, as well as providing related services. The company's impressive manufacturing and distribution network, strong liquidity and comprehensive offering are key strengths, although single-vendor dependence and declining operating results are areas of concern. However, the company could benefit from prosperity in the automotive industry, strategic acquisitions and joint ventures. (Data, global) Strengths Weaknesses Strong liquidity Operational performance Complete dependency of business operations on a single supplier Extensive manufacturing and distribution network Work stoppage and union issues Opportunities Threats Growth in the automotive sector Asia and US Rising car prices raw materials Strategic acquisition Strict regulations Joint venture agreement Competition (data, global) (Cummins) SWOT conversion Strengths...... middle of document ...... t Bosch GmbH, Tenneco and Honeywell. The demand for products depends on the competitive atmosphere, including the timely development and introduction of new and competitive products and the company's response to reducing prices to sustain competition. Factors such as changes in customer ordering patterns and new competitive products could affect the Company's ability to compete. (Cummins) Roles assigned for this worksheet Coordinator: John Taylor Recorder: Karl Ritter Controller: John Taylor Monitor: Karl Ritter Works cited Cummins. http://www.cummins.com/cmi/navigationAction.do?nodeId=10&siteId=1&nodeName=Corporate+Responsibility&menuId=1050. nd 4 3 2014. Data, global. http://www.globaldata.comCummins2. http://www.cummins.com/cmi/navigationAction.do?nodeId=259&siteId=1&nodeName=Cummins+sets+New+Community+Service+Record&menuId=1050. nd