“Do you want a man who can prepare you a gourmet cake in the dream kitchen he built for you with his own hands? Of course you do. The Old Spice man asks his audience this question among a number of other rhetorical questions as he passes by, to continually fit the image of the perfect man. The commercial begins with an attractive and charismatic Old Spice man standing shirtless in a towel, on the beach, holding a bottle of Old Spice. He associates being an attractive male model with using Old Spice body wash. He then transforms into an adventurous man who wears khaki shorts, walks on a log, and then walks on water. After bringing the gourmet cake to the dream kitchen, he dives from a waterfall into a hot tub. The commercial ends with the man sitting on a motorcycle holding a bottle of Old Spice bubble bath; modeling both an Old Spice man and the ideal man, with the slogan SMELL LIKE A MAN, MAN. Old Spezia, in the background. Humor comes from the tone set. The advertising campaign is funny to the point that the commercial practically makes fun of itself. The sex appeal is evident as the shirtless man is selling a man's product, man. The product name and logo are repeated and shown throughout the ad, making the repetition a strong selling point. This advertisement is effective because it targets a large audience by using humor, sex appeal, and repetition to sell the product. Women like attractive men, but they also like men who are adventurous, practical, charismatic and intriguing. In 30 seconds the Old Spice man manages to embody all these characteristics while shirtless, holding a bottle of body wash or repeating the name of the Old Spice product. He quickly moves from scene to scene using humor… middle of paper… approach, selling male hygiene products, appealing to a female audience. Although Old Spice is aimed and targeted at women, it sells male hygiene products, thus attracting males as well and running an advertising campaign that males can enjoy. The constant lack of shirts is just enough to grab the audience's attention, without driving them away. The caricature of the perfect man who easily plays a variety of roles is funny to both women and men. Additionally, the commercial uses quick transitions and repetition to maintain the audience's attention and reinforce Old Spice's association with the ideal man. Old Spice sells itself as the perfect man, and hey, if you can't be him, well you can at least smell like him. With a humorous undertone and just enough sex appeal, the advertising campaign is fun, attractive, captivating and therefore effective.