7 – Eleven in TaiwanAccording to the article "Taiwan Convenience Stores 2010", "In 2009, the four major convenience store chains in Taiwan such as 7-Eleven, Family Mart, Hi-life , and OK operated a total of 9,184 stores across the country, a density of one store per 2,500 people, making Taiwan the densest market in the world. world in terms of convenience stores. (Yuko Matsumaro 2013)” Among the numerous convenience store chains, 7-Eleven is currently the most popular in Taiwan Law Theory of Convenience Stores “Convenience Stores, Development and Trends, According to Need of stores to think about Taiwan's history, Uni - President Industry Corporation (UPEC) - have played an important role in the development of convenience stores in Taiwan (economics, 2000)" May 27, 1979 in The Ten UPEC Store Chains Where Most UPEC Has a Long History of South America's largest convenience store chain, Southland Corporation, in partnership with Taiwan 7 - Eleven Goods (administration, economics, 2000)." The first in Taiwan 7 - Eleven opened 27 stores in 1980, annual sales were only 1.2 billion NTD. 7 - Eleven stores, but sales still increased by 62 in 1984, without much improvement, and 33 stores (Lu and Luo, 2010) were closed. However, 7 - Eleven does not stop: the company will increase the number of stores, 168, 24, which began to open in 1987. At this turning point, 7 - Eleven seeks to expand its operations and in April 2010, since 7 - Eleven sold 1,017.6 billion NTD (Lu and Luo, 2010), 4,733 were extended to chain stores .“The main difference was made in the dimensions of the shop floor. Stores in the US were large and generally located in suburban areas so people would have a driveway and be able to sample some paper...ditto for their business. When we consider “Global Marketing Personalization” (John A. Quelch and Edward J. Hoff)”, we should check which strategies are used; adaptation or standardization. When we analyzed the case, we saw that 7-Eleven adopted an adaptation strategy in Taiwan. Because there is not enough space in stores to apply the standardization strategy. In the US, 7 – Eleven uses so much space in stores, but they can't have similar conditions in Taiwan. Therefore, adaptation strategies to these conditions are used and their stores are redesigned. Another reason to apply this strategy is Taiwan's culture. In conclusion, 7-Eleven's operation format in Taiwan can be extended to South Korea but not to the United Kingdom. Cultural, geographic, and economic differences or similarities should be taken into account when considering business expansion into other regions.