Executive Summary Alibey International Trucking Company was established in Turkey in 1999. It is one of the small-scale trucking companies and owns ten trucks. These trucks are also available for transporting food or food ingredients. The company's goal is to transport goods from the Middle East to Europe or from Europe to the Middle East. Alibey international trucking company is usually hired by other large-scale trucking companies such as Willi Betz. When the company's trucks are rented by other trucking companies, there is a commission that Alibey must pay. These fees are linked to the weight of the goods and the distance of destination. For example, if the final destination is more than 3000 km, the fees are higher because the total bill is larger. Basically, the fees are tied to the total invoice amount. Big companies like Willi Betz don't get work from local companies, just because their loads are usually not enough to load an entire truck. If a local company needs to transport their product, they should contact the International Trucking Council. These councils also charge a fee from local businesses and the companies they have hired, such as Alibey. At the end of the fiscal year these fees add up to hundreds of thousands of dollars. To avoid paying these fees, international trucking company Alibey will change its marketing plan and target local companies in the Middle East and Europe. Product/Service Description Alibey International Trucking Company is located in Duzce, Turkey. The international trucking company Alibey has been in business for years and has a strategic location in two major cities, Istanbul and Ankara, and two major ports; Haydarpasa Port and Zonguldak Port in Turkey...... middle of paper...... have just started to grow, it will be a good business opportunity for Alibey International trucking company to work with small companies dimensions. Here are some other reasons why Alibey chooses small businesses as its target market. There are so many companies willing to work with Alibey, just because they won't need to pay extra money to transport their goods. Working with these companies will allow Alibey to better understand customer needs and relationships. Alibey's number of trucks is not enough to work with large companies. To work with larger companies, there are many competitors, and Alibey does not have enough economic freedom to face them. Alibey has already developed some customer relationships with some of the small companies in Europe and the Middle East. Using these references will help Alibey get more customers.