Topic > The Google case: aiming for an evolutionary advantage

“Culture is the collective programming of the mind that distinguishes the members of one group or category of people from another” (Hofstede)Google is one of a kind, exceptional, well organized and pioneering organization, which takes place in the history of the innovative management model. It is undeniable that Google has been successful for countless specific reasons, one of the most crucial reasons being its strong organizational culture. In principle, it is very important to decode organizational culture through the artefacts, symbols and signs that characterize the culture. More specifically, the artifacts are the physical structure of the company, the language used and the verbal symbols, rituals and ceremonies in which the organization's employees are involved. Google cultural artifacts are numerous and are discussed in four categories which are Language, Ceremonies and Rituals, Physical Structure, Stories and Legends. Language, slogans and sayings As for linguistic artifacts, Google employees use some characteristic phrases and words that highlight the culture.• 70-20-10There is “an explicit formula to ensure that innovation is not shortchanged, known internally as “70-20-10” is a policy that sets the percentages used in engineering resources, services, and fringe ideas accordingly.• Googlers and Googlettes “Googlers” describe the philosophy of the people who work at Google. While “Googlettes” describes the mini-project experiments that Google employees carry out in the company. • BozoAnother artifact associated with the language is the “bozo” free zone. Usually the quality of people working in an organization attracts the same quality people, for example “A-level people want to work with… half paper… fast. In other words, it is an ideal opportunity cost situation. An employee offers his idea, is rewarded for it, but subsequently no longer owns it. Finally, Google is advised to give more support to employees to own their ideas, which in turn makes employees self-fulfilling. It works Culture is the collective programming of the mind that distinguishes the members of one group or category of people from another” (Hofstede). Motivation refers to the forces within a person that influence the direction, intensity, and persistence of voluntary behavior. Motivated employees are willing to exert a particular level of effort (intensity), for a certain period of time (persistence), towards a particular goal (direction). After all, motivation is one of the four essential factors of individual behavior and performance. (McShane L. and Von G., 2010, p.132).