Over the past 100 years, collegiate sports have stirred controversy regarding how they should be treated—that is, as a business opportunity or an academic vocation. Several reforms have been initiated, with academics and researchers coming up with several models explaining how college sports and athletes should be treated. These models seek to understand and provide guidance on the need to balance education with commercialized sports. Three key conceptual models were initiated to reform college sports by scholars such as Craughron, Benford, Smith, and Gerdy (Sack, 2009). Furthermore, Roy, Graeff, and Harman (2008) point out that these models include intellectual elitism, athletes' rights, and academic capitalists. These three models represent different viewpoints regarding the role of commercialized college sports in LLL or higher education today. This understanding portends that the primary focus, despite their conflicting views, is on revenue-generating sports, underscoring the growing role of stakeholders, including college athletes and institutions of higher education. However, they vary in their interpretation of the relationship between academic values ​​and the commercialization of sport, the legal status of athletic scholarships and educational impact, and ultimately the mission of higher education. Intellectual elitism reformers are of the opinion that the high commercialization of college athletics negatively affects higher education. in America, as the sale of sports programs by universities to corporate sponsors or television networks leads to academic values ​​prevailing in television ratings (Sack, 2009). Consequently, they argue that the commercialization of college athletics pushes universities to admit stu... middle of paper... in education and encourages them to balance their academics with athletic activities. Works CitedRoy, D.P., Graeff, T.R., & Harman, S.K. (2008). Repositioning a University through NCAA Division I-A Football Enrollment. Journal of Sport Management, 22, 11-29.Sack, A. (2009). Contrasting models of commercial sport in higher education: Implications for academic reform and research. Journal of Issues in Intercollegiate Athletics, 2, 76-92Slaughter, S., & Rhoades, G. (2004). Academic capitalism and the new economy: Markets, the state and higher education. Baltimore, MD: Johns Hopkins University Press.Sobocinski, E. J. (2000). College Athletes: What's Fair Compensation? Marquette Sports Law Review, 7, pp. 257-294. Svare, B. (2004). Reforming Sports Before Time Runs: One Man's Journey Through Our Runaway Sports Culture. Delmar, NY: Bordalice Publishing.