A company uses its strengths to exploit opportunities that arise. IKEA believes that environmentally focused business conduct will bring good returns even in a price-sensitive market. Business potential for IKEA to provide solutions that enable customers to live a more sustainable life at home. IKEA is also developing effective solutions for customers to support them in recycling or reusing the product. Some of the opportunities that IKEA takes advantage of through its sustainability agenda are the growing demand for greener products, the growing demand for low-priced products, which represent future trends where the financial climate could drive customers away from stores more expensive and the last one is demand for reduced water consumption and lower carbon emissions. Low prices are the cornerstone of IKEA's vision, idea and business concept. The thinking behind all IKEA products is that low prices make well-designed, functional home furnishings available to everyone. After all, IKEA's vision is to create a better everyday life for many people around the world...