Many people were very uneasy about the position he was assigned to due to his lack of experience with motorcycles. However, he has sold investments and is responsible for making Harley-Davidson appear more attractive, not just to women, but to the younger generation of potential motorcycle buyers. In 2009, John A. Olin joined Harley-Davidson as senior vice president and chief financial officer. He has 25 years of experience in the financial sector. Some board members are also board members of other companies such as Macy's, Cummins, American International Group, Inc., and Dana Holding Corporation, to name a few. (Strategic management ,