For each of the business models, identify 2 businesses*, one “bricks-to-click” and the other “click-only” or "pureplay". Comment briefly on the differences you observe in their approaches to doing business on the Internet. The business model is the way of doing business through which a company can sustain itself. The two business models I chose were the advertising model and the brokerage model. In the advertising model, the business I designed for “bricks to clicks” was Nytimes and for “Click only” was Google.com. The second model was the brokerage model and the business I came up with for “bricks to clicks” was ChemConnect and for clicks just paypal.com. The “click-only” concept applies to business models that are predominantly Internet-based. On the other hand, "bricks to clicks" is applied to business models that are predominantly based on the provision of goods and services through points of sale and through the Internet. The advertising model is an extension of the consolidated media transmission model, messages on the web often take on the appearance of advertising banners (small icon counts...