Topic > Target markets for different companies - 1144

Identify possible target markets for the following products:A. Kellogg's Corn Flakes C. Disney WorldB. Wilson D. Diet PepsiA tennis rackets. Kellogg's Corn Flakes: When I think about Kellogg's target market for its classic corn flakes, the marketing to me is simple. A healthy product for your family, a breakfast staple in many homes for many years. In recent years Kellogg has marketed corn flakes to the average American family of 4 or more with an upper-middle class income and a busy lifestyle. A big opportunity for them was that this generation of US consumers is more concerned than ever about healthy food, plus we have very busy lives. So advertising corn flakes as a quick and healthy breakfast is a perfect way to appeal to a variety of families. In 2012 they launched a campaign aimed at reminding consumers of the simplicity of the ingredients of their oldest brands, one of which corn flakes with only 4 ingredients. They reinforce consumers' memories that they have always been a healthy, easy and delicious choice for breakfast. Reiterating that this is not a new concept for Kellogg's, but one they have enjoyed for 100 years. By communicating to families who know that the modern family has busy lives and doesn't have much time for a healthy breakfast, corn flakes meet this need. The colors they use on the corn flakes box even accentuate this idea. The three colors green, red and yellow all represent different things to consumers. Green represents the environment, nature and organic products. Red indicates energy and a sense of urgency. Finally, yellow indicates solar energy and happiness (Coffin, 2011). They also subtly appeal to kids with these three bright colors in a simple almos… paper medium… a cola option that is “guilt-free.” They also insist that it tastes the same as regular Pepsi, telling them they don't have to sacrifice taste for lower calorie content like most diet products. The target woman is between 20 and 30 years old, she is a single age, so watch her weight. Diet Pepsi is a great option for her at the bar too. He belongs to the upper middle class of a city and has no children. She goes out often and is outgoing, drinking and eating diet products because, like all women her age, she wants to look good and is afraid of wearing a larger pant size. Works cited AECOM. (2013). Theme Park Attendance Report for 2012. Wikipedia.Coffin, D. (2011, November 14). Color psychology and online marketing. Retrieved from www.practicalecommmerce.com: http://www.practicalecommerce.com/articles/3166-Color-Psychology-and-Online-Marketing