I recently analyzed a letter from the RSPCA (Royal Society for the Prevention of Cruelty to Animals), which attempted to persuade me, the reader, to part with my money. The letter uses persuasive language, repetition, and different scenarios to support the images they contain. The letter also includes many presentation devices that I go into more detail later in this review. My personal opinion on this particular letter is: despite the persuasive language and the shocking reality that happens in the lives of these animals, it is too long-winded. If the average person finished this letter, I agree they would definitely consider making a donation, however it is very unlikely that the average person would read all four pages of this letter. The post script in this letter basically provides an overview of the letter; the Postal Script could have simply been the letter. The first thing that caught my attention was a photo of an "innocent kitten" and next to it was a caption. The caption was only eleven words; however within those eleven words the writer also gave me a bond of sympathy towards him, since they used the term “kitten” it makes him seem more defenseless. I also noticed a subtitle; this is extremely unusual in a letter. However, this is a clever presentation device because it immediately grabs our attention and tells us what the next two paragraphs are about, it also ensures that the letter is well structured and will be quite long. Furthermore, the persuasive language is surprising: “Gift” they used this word to make us feel good about ourselves: as if we were giving a gift. At the point where the letter actually begins, the writer has used the words... ... middle of paper ...... this charity is genuine. The RSPCA logo is instantly recognisable, it is a “hard logo”; black and white is clear and simple; a bit like the life of these “vulnerable” creatures. Furthermore, an official endorsement from the Queen herself caught my attention; this shows that if this charity is good enough for the queen, it is definitely good enough for us too. My conclusion is that this letter is extremely, intelligently written because it contains six different images which expose the victims before and after they were in the care of the RSPCA, the captions under each image show exactly what the RSPCA has done in the past and what still does. Catherine also used a wide range of vocabulary and opinions and repeatedly stated how little the amount they are asking actually is and how badly these poor, innocent animals were treated. She personalized this letter that shows she really cares.