IntroductionEden Park is a French menswear brand, founded by Franck Mesnel when he was 20 years old. The brand finds its influence in rugby jerseys and the mix between sports and formal wear. The brand entered the Middle East market a few years ago and has opened stores in Dubai Mall, Abu Dhabi, Kuwait and now in Bahrain. With its presence in three countries in the GCC region, the brand is officially established in the region and needs to increase its media presence, not only in print but also in online media. The brand offers good quality products but compared to the competition Eden Park is weak when it comes to online and new media. Their sales forecast is good and last year's numbers were also very good; however a comprehensive Public relationsCampaign objectivesTarget audiencePR activityThe strategy begins with the selection of social networks that correspond to the activity of the company or brand. Twitter does not allow the same practices as Facebook, for example, and vice versa. What is the use for a BtoB company whose offer is based on cloud computing to join, for example, Pinterest? No, that's obvious. The management of social networks, also called community management, requires time and consistency. Because it's not enough to register on a social network and put share buttons on your site to say "how nice, you're on social networks!". He must therefore animate his own page, publish regularly, recruit a community, interact with it and it takes time and above all presence. So, before signing up to social networks, every communications or marketing manager should ask themselves some key questions: • What is the type of my business? From B to C? BtoB? E-commerce?• What is my target? Prospects? My customers?...... half of the document......gh added value such as white papers, studies, guides, business cases, etc. . In combination with a web marketing strategy through downloads via a zero-cost landing page, it is possible to optimize the diffusion of premium content with social networks. Secrets of SuccessOnce you have finished defining all these fields, it remains to implement. But don't think the work is finished, it's just the beginning. To be effective, a content strategy for social networks must continue over time. Here are our recommendations:• Select and prioritize the most relevant social networks for your company (2-3 max. per person in charge of management)• Prepare an editorial plan a month in advance (and wait!)• Maintain the contents in reserve for more demanding periods • Spend at least 1 hour a day on social networks • And finally keep up! Communication strategy