Del Rio was founded in 1933 and is located in California. Its owners are Bob and Maria. Del Rio is a farm where canned processed goods and fresh produce are sold. Both owners have the same agricultural background and that's why they do this business. They are managing Del Rio successfully. When the world was going through a great depression, many businesses were struggling to survive. However, Del Rio Foods, Inc. was in stable condition even though it wasn't making much money. From 1987 to 1990, their income statement shows that they had a steady increase in their net income every year. The CEO's goal is to expand his business to the East Coast. Del Rio acquired a couple of farms and built them as a main facility and distributor. A joint venture has been established with some wholesalers and retail stores. Additionally, the Cape Fear and Wilmington plants were purchased to increase productivity. The mission statement, SWOT analysis, and action plan are discussed further. The CEO's vision is to reach all the way to the East Coast. Bob is planning to purchase additional farmland to grow more fresh produce and increase sales. This will welcome new customers, suppliers, retailers and wholesalers. Additionally, there will be more job opportunities for the public. People will find positions in various departments or whatever position they are capable of filling. The more people working, the faster the jobs will be completed. Of course, Del Rio will get more business from its customers, retailers and wholesalers when it sees that this company is the only one that gets the job done quickly. Bob also wants to remodel, repair and keep his plants neat and clean. After making some improvements, it will build comp...... half of paper ......departments where necessary. His strategy and vision for the company will determine where everyone will focus their efforts. The CEO must create a corporate culture. Its culture will determine what people should do and what they should not feel. He can decide who will stay, who will leave and how the work will be done. Culture starts with the leader. He can decide how he wants people to act and start modeling behavior publicly. I'LL STOP HERE...!!!:)Capital allocation. Every dollar raised and spent should produce more than 1 dollar return for the company, otherwise it is a waste of money. Learn how to make these judgments. Hiring and firing. The work of executives is primarily team and culture building. Hiring and firing are essential skills. Read, take lessons, and review the successes and mistakes of previous hires. Do everything you can to hone your skills.