Index1. Introduction 22. Profile of the entrepreneur interviewed 33. Profile of the organization founded by the entrepreneur 44. Analysis of a case study on the entrepreneur 54.1 Strengths 54.2 Weaknesses 64.3 Opportunities 74.4 Threats 84.5 Business strategies/Future plans 95. Summary and Conclusions 106. Reference List 117 Appendices 121. IntroductionDe Reve Saloon is a salon that primarily provides cutting, hair styling, styling, hair coloring, hair treatment and makeup services. De Reve Saloon also offers a comfortable environment with excellent interior design, allowing customers to relax while enjoying their hair treatment. De Reve Saloon offers three types of services: hairdresser, beauty salon and café. It is different from any other salon because it combines beauty salon and café. They have three different types of services; each service has gained a lot of popularity. These can attract more customers because each customer has different interests.2. Profile of the entrepreneur interviewedMr. Alvin Tuan Kit Chin, the founder of De Reve Saloon was born in Malacca on 10 November 1984. He turns 30 this year. He did his formal secondary education at St. Francis Institution Malacca in Malacca in 1997 and graduated in 2001. Alvin Tuan has 12 years of experience in this field. He began his career as a hairstylist in 2001 as a Junior Hairstylist. Later on June 19, 2013, Mr. Alvin Tuan appointed De Reve Saloon as the director together with his friend, Mr. Dexter Chiew, who is also the artistic and creative director of De Reve Saloon. Mr. Dexter Chiew participated more in competitions and focused more on the prize winner...middle of the paper...however, to become a successful entrepreneur, creativity and innovation are important for the business to improve and make changes in the business world to become unique and extraordinary so that you can attract and impress more customers because nowadays the citizen always keeps himself updated on the latest trends in packaging. In conclusion, we hope that De Reve Saloon can improve their business strategy to attract more customers to visit their salon and retain more existing customers.6. Reference List1. https://www.facebook.com/DeReveSaloon2. https://www.facebook.com/alvin.tuan.9?fref=ts3. https://www.facebook.com/dexterchiew?fref=ts7. AppendicesFront counter of the De Reve SaloonDe Reve CafeBar counterCustomer doing hair treatment and nail art.Photo with the entrepreneur of the De Reve Saloon