Starting and maintaining a successful business is the dream of every entrepreneur. Today's technological advancements have created new opportunities for entrepreneurs to get closer to this dream. The Web has been the most effective tool for creating new opportunities for entrepreneurs. An entrepreneur should be more successful starting, marketing and operating a web-based business. The first reason why an entrepreneur should be more successful starting a web-based business is because it is simple and cheap to start. Once a business owner obtains the proper licenses and permits and creates a website, the business can begin operating. A web-based business reduces startup costs by not having to acquire a physical location. Obtaining financing to purchase or develop a physical location can be difficult and expensive. Banks are very sensitive to risk and are often reluctant to lend money to businesses. The greater the risk a lender takes in making a loan, the higher the interest rate the lender requires (McHugh, J., McHugh, S., & Nickel, 2008). Another reason why an entrepreneur...