Q1. Select a service company you are familiar with and identify its primary services. Now identify additional services for each of these core products, nothing that facilitates and supports. How do some of these and their respective value differ from those offered by a major competitor? The company I selected for the exercise is Joseph Anthony Bespoke. The company is a bespoke suit manufacturer based in Old Theater Lane in Claremont. The main competitor in this market is Parker & Co. (www.parkerco.com.au). The main product or “core benefit that the customer is buying” (Lovelock, Patterson, Wirtz. 2011) offered by Joseph Anthony Bespoke (JAB) is men's tailoring in the form of suits, shirts, trousers and formal evening wear. Additional services are provided in the form of order taking, consultation, information, billing, exceptions and custody (garment care). to the customer On site AccessoriesNewsletter Orders for existing customers via phone/email ConsultationsNew fabric notifications AlterationsStyle adviceUnique projectsThe process involved in the order collection service at JAB supports the core product through effective payments and a concise understanding of the billing system by the customer. When a customer places an order, they are accompanied on the invoice by a sales representative (often the tailor who oversaw the making of the purchase). This system presents no real differentiation compared to competing companies. JAB's billing structure focuses on monthly accounts for customers, on-site billing processes are also included for small......half of paper......t example of service redesign is the introduction of preparations for the customer, when a specific customer requests advice for a shirt, suit, trousers etc. materials are prepared for the specific item of clothing along with examples of similar finished items, this is done before the appointment along with drinks prepared etc…. This service is mainly reserved for regular customers and requested people.Works CitedLovelock, CH Patterson, PG Wirtz, J. (2011). Service Product Development: Core and Supplementary Service Elements. In: Burgess, P. Stanley, J Services Marketing. 5th ed. Frenches Forrest NSW: Pearson Education. 97 - 126. (Lovelock, Patterson, Wirtz. 2011)Parker & Co. (2009). Available: http://www.parkerco.com.au/. Last accessed March 23, 2011Riordan, A. (2009). Available: http://www.josephanthony.com. Last access March 23 2011.