Precisely because of this evolution and development, but above all due to its social function, various media have established their own rules of conduct or ethical codes, so as not to limit the freedom of word and expression of the ideas of communicators who act as opinion leaders, but to allow a healthy coexistence between the subjects involved in the communication process, from the sender of the message to the recipient of the same, the "respectable" public, the consumer of messages. Considering that freedom is not exercised without responsibility, the media, their owners and their workers, to have the great privilege of transmitting their messages, written and audiovisual, society generally contracts with them a series of responsibilities, commitments and duties. Society's responsibility requires that the media pay particular attention to their task of informing, entertaining, guiding and contributing to education, culture and science. These tasks are to be understood as a service, regardless of whether to carry out these tasks, the media may be consolidated, institutional and