Part 8: Identifying Market Segments Marketing Segment Basics Sonic should advocate using the needs-based market segmentation strategy. This strategy would be limited to the United States as per the specifications mentioned in the marketing plan. Using this strategy, for each of the needs-based segments, Sonic should determine what demographic, lifestyle, and usage behaviors make these segments distinct, identifiable, and profitable. As a startup company, Sonic would benefit greatly by selecting “Age” and “Generation” as its key variables to market the Sonic 1000 PDA into the “professional” segment of the consumer market. This would allow it to build its brand by gaining considerable market share and also stay on track to meet its first-year financial sales targets. Attractiveness of Each Identified SegmentWhen evaluating different market segments, Sonic must consider two factors: the overall attractiveness of the segment and the company's goals and resources (Kotler and Keller, 2009). After evaluating the segments, Sonic should identify the most attractive segment based on the following ...