How Modern Design Techniques Are Changing the Exhibit Design Industry Goals and Objectives: Exhibition design has evolved significantly over the past century. What was once a fairly simple design discipline has become a multidisciplinary area that goes far beyond common practices. With the introduction of new digital techniques, for example 3D modeling programs, CAD software, etc., a new perspective has been given to the overall design process of the exhibition setup. This article seeks to explore the benefits of using these new design techniques in combination with traditional techniques. In particular, the case study aims to address the following issues:1. Establish the benefits of modern exhibition design techniques2. Contribute to a deeper understanding of the exhibition design process3. Identify characteristics of the design process as they relate to exhibition design. My time studying in the FDA program led me to pursue a career in exhibition design. The work experience I undertook at "Clearview Expo" helped reinforce this choice by experiencing the client/designer's contribution on a very personal level. I feel that this is the career path I would like to develop, as it allows me to fully contribute to the design industry. After leaving this course, I intend to sacrifice a few years of internship/work for several exhibition design oriented companies, in order to gain extensive experience and build a substantial portfolio of work. In order to improve my knowledge on my chosen design discipline, I decided to write this case study on exhibition design and the design process surrounding it. This is mainly due to the experience of these...... middle of paper...... pinches. These programs mentioned above are types of BIM (Building Information Modeling) software. The main advantage of using BIM software is that any changes made in one view are automatically integrated into the entire 3D model. Therefore you only need to make one change, instead of having to hand-draw all related designs. Once elevations, floor plans and models have been produced, the next step in the design process involves image renderings. Rendering is a term used in the creative industry to describe the visual enhancement of drawings. Image renderings make them easier for the client to understand and also allow you to visually communicate design presentations more easily. Rendering an image essentially adds depth to two-dimensional drawings and, in turn, makes them appear three-dimensional. These image renderings were very detailed depending on the