IntroductionAdvertising is an important genre in practically all contemporary societies. It is closely connected with social economy, enterprise development, market exploitation, foreign trade and people's daily lives. It is ubiquitous and widely disseminated through newspapers, magazines, newspapers, television, radio, posters, etc. We may often be annoyed by advertising, however, sometimes we may find it extremely useful. In any case, advertising has played and plays an important role in this commercial era. To persuade consumers to buy the product, to make people remember its brand, or to convince them to watch or do something, advertising must possess selling power. -- the desire to purchase the goods; and advertising must have the merit --- memory value, which refers to the effect of advertising which can impress consumers greatly and make them remember the good qualities and advantages of the advertised product. In other words, successful advertisements must capture consumers' attention with their attention value and readability. Therefore, advertisers usually adopt various strategies to achieve this goal. Intertextual techniques are what many advertisers prefer to use. The application of intertextuality in advertising can skillfully suggest the quality of the promoted product, stimulate readers to think about things related to the product, and shorten the distance between the product and readers. Intertextuality means a network of interdependence in which the interpretation of each text is based on other texts. Advertising texts are seen as devoid of any independent meaning. So far, there are many researches to discuss the forms and functions of inter...... middle of paper ...... Reader. Cambridge: Cambridge University Press. Kristeva, J. (1969). Semiotics. Paris: Seuil, 69.Kristeva. J. (1980). Desire in language: A semiotic approach to literature and art. New York: Columbia University Press. Li Yangwei. (2008). On intertextuality in advertising: from the perspective of memetics. Unpublished master's thesis. Guangdong: Guangdong University of Foreign Languages. Shenghuan Xu. (2005). The study of memes and intertextuality in literary works. The Journal of Jinan University, (1): 59-67.Xin Bin. (2000). Intertextuality from a critical perspective. Suzhou: Suzhou University Press..Xiong Xiaocan. (2007). Exploring intertextuality in commercial advertising: A memetic approach. BUT unpublished. Thesis. Chongqing: Southwestern University.Yang Quanhong. (1997). The study on English translation. The Chinese translation of technology, (1): 20-23.