Culture can be defined as “A pattern of basic assumptions invented, discovered, or developed by a given group as it learns to deal with its problems of external adaptation and internal integration that it worked well enough to be considered valid, and therefore to be taught to new members as the correct way to perceive, think, and feel in relation to those issues.” Schein (1988) Organizational culture can be defined as a system of shared beliefs and values ​​that develops within an organization and guides the behavior of its members. It includes routine behaviors, norms, dominant values, and a conveyed feeling or climate. The purpose and function of this culture is to foster internal integration, bring staff members from all levels of the organization closer together and improve their performance. Cultural Artifacts: The process of forming culture essentially begins by targeting the three elements of organizational culture—observable artifacts (physical structures, rituals/ceremonies, stories, and language), shared values ​​(espoused and enacted), and shared assumptions ( implicit and explicit).A. Physical structure (design of physical space, work environment and buildings) The physical structure artifact includes the physical space, work environment and building. Googleplex is Google's new headquarters located in Mountain View, it was built with a casual culture and defined as a rambling corporate campus by Eric Schmidt during his inaugural meeting. It has exercise balls that have been repurposed as movable office chairs; desks made with wooden doors; and dogs allowed at work. Additionally, top chefs have been hired to provide free meals to all employees. Others involve on-site health and... middle of paper... innovation is uncontrollable as the company's mission is to "launch early, launch often, and launch fast." Works Cited Carlson, N.R. and Heth, CD (2009). Psychology, behavioral science. Toronto Pearson Education Canada. Edgar HS (2006). Organizational culture and leadership (3rd edition). Jossey-BassHamel G. and Breen B. (2007). The future of management: aiming for an evolutionary advantage (Management Innovation in Action). Harvard Business School Press.McShane, S. L., & Von Glinow, M. A. (2009). Organizational behavior: Emerging knowledge and practices for the real world. McGraw-Hill. Nitin N., Boris G. and Linda-Eling L. (2008, July 01). Employee motivation: a powerful new model. Harvard Business Review.Latham GP and Pinder CC (2005). Theory and research on work motivation at the dawn of the twenty-first century. Annual review of psychology 56.