Some common ethnic stereotypes arise from implicit social cognition, also known as implicit bias. The Kirwan Institute for the Study of Race and Ethnicity defines implicit bias in its report titled “Understanding Implicit Bias.” “… Implicit bias refers to attitudes or stereotypes that influence our understanding, actions, and decisions in an unconscious way” (“Understanding Implicit Bias”). Stereotypes resulting from implicit biases contrast with others because they are created in one's subconscious, not necessarily by a palpable event or reason. Implicit biases can become ingrained in a person's subconscious in many different ways. “In addition to early life experiences, media and news are often cited as the source of implicit associations,” states the Kirwan Institute (“Understanding Implicit Bias”). The way American media portrays specific groups of people influences the implicit biases of the American people. These biases cause people to have feelings or attitudes toward other races, ethnicities, age groups, and appearances (“Understanding Implicit Information”).