Business Information System In today's world customer is the backbone of the company if we fail to attract the customer towards your product or service the business cannot survive in today's market . To achieve customer satisfaction we should have advanced or modern technology and also customer service managers. In building a company we should know what BIS is and how we can connect BIS with CRM. What is a Business Information System (BIS) • The business information system can be defined as an automatic system that creates information about the organization's activities. This system includes the application that assists the transaction or information between the organizational unit and the customers. It can also be defined as a system that integrates information technology, people and business. A corporate information system is made up of five components: hardware, software, data, procedures and people. • Now comes an important component is CRM if a business fails to follow up on customer complaints or feedback of which the business fails to create its own goodwill in the market. If one or more companies fail to achieve this goal, they cannot sell or launch their product on the market. Research shows that 40% of Australian businesses use CRM software to support customer service management. To create goodwill, the whole company is trying to provide good customer service through CRM which is as follows: What is Customer Relationship Management (CRM) • CRM can be defined as a methodology or software that helps to manage business interaction between current and future customers. In other words, it helps a company manage the relationship with the customer in an organized way. The role of CRM in B...... middle of paper...... the main reason why clouds work. In cloud computing it provides information in an organized manner and CRM has no problem in handling customer complaints. It also provides the CRM spoon with product information so that there are no problems with the customer. Cloud computing application revolves around the services that have been used in a business via the Internet. The user often has little knowledge of the services but is still able to use them wisely. Customers now routinely use information escalation services driven by cloud technology that were once occupied due to cost and the multifaceted nature of sending. In many organizations, employees and corporate offices are bringing a wave of consumer innovation into the workplace, which increases the company's ability for legal consent and security awareness..