Starbuck's perspective is aimed at younger generations who want to gather with friends, students and employees who want to catch up on work, or people who are adventurous in drinking coffee. Starbucks tends to locate in areas with people with disposable income. It is known that an average Starbucks customer goes to the coffee shop 6 times a month while 20% of its loyal customers go 16 times a month. The other reason why Starbucks attracts many people is the very welcoming and relaxing environment. The promotional aspect of Starbucks is one of the main advantages because less than 3% of revenue goes towards advertising. The company is up to date with today's modern technologies, which is why they target the younger generations. Starbucks also advertises itself on its website and across popular social media sites Facebook, Twitter, TV ads, etc. Starbucks also offers exclusive memberships via email subscription that offers a variety of discounts, promotions, and free items in exchange to customers.