Advertising: information or manipulation? In today's difficult economy, who can afford to carelessly spend their hard-earned money? Americans want good quality and low prices, and companies that advertise their products save them money. Advertising was created for a reason, so companies could get the word out about their product (Black, Hashimzade, and Myles). Some consumers may argue that advertising is not informative, but that it is manipulative because some advertisements make false claims. Fortunately, there are regulations and consumer rights that promote truth in advertising. Consumers must assert their right to continue advertising as it should be. Advertising must be informative and not manipulative, and consumers play an important role in promoting truth in advertising. Advertising in America was created when companies wanted to attract customers by providing information about their product or service (Black, Hashimzade and Myles). Advertising has been used for many centuries and was even used during the American Revolutionary War, 1775-1783. Companies have used various advertising techniques such as posters and signs to provide consumers with information about their products and to convince them to buy American. Before the war, Americans received their goods on ships from England. The American colonies won the war and became the United States of America. It was now important for Americans to build a strong American economy (Milton 9). Even today, Americans are partial to anything that says “Made in America.” The economy thrives on consumerism, so if advertising attracts more businesses than Americans also benefit. Americans continue to benefit from the use of the product and s...... middle of paper ......dleton, Kent R ., Robert Trager, and Bill F. Chamberlain. The right of public communication. 5th ed. Boston: Allyn & Bacon, 2002. 299-341. Print.Milton, Bess. Advertising. New York: Children's Press, 2004. 9. Print.Mitra, Anu, Mary Anne Raymond, and Christopher D. Hopkins. “Can consumers recognize misleading content in a media-rich online environment?” Psychology and Marketing 25.7 (2008): 655-674. Business origination completed. ESBCO. Network. 27 October 2010. pdfviewer?vid=4&hid=13&sid=6735641b-1986-4a51-857c-c7676ec5d556%40sessionmgr12>. NAD review. The self-regulation process of the advertising sector. Council of BetterBusiness offices. 08 March 2010. Web. 27 October 2010.. "The history of Pepsi Cola". Pepsi. PepsiCo and Web. 15 October. 2010..