DATE:16/04/2014A,Philip Anschutz.Sub: Reasons why O2 is a center for innovation.Hello,According to Henry Chesbrough the definition of Open Innovation is the use of incoming and outgoing flows of knowledge to accelerate internal innovation and expand the market for external use of innovation. Innovation fundamentally involves both the inflow and outflow of knowledge, the main characteristics of innovation. Some of the major examples of open innovation are industrial collaboration, university collaboration, information provisioning for expert ideology are some of the few examples of open innovation. But you have to be very careful because sometimes the benefits resulting from innovation can lead to high costs, so you have to be very careful while using it. According to Michael Shrivathsan, innovation is a process and one needs to be very careful while approaching it. Even according to some research, if you want your business to last longer you have to manage innovation as a process. What exactly is the innovation process? or How to implement the innovation process in an Organis...