Berger attempts to inform an audience with an academic background that there is a subjective way in which we see things around us every day and based on our previous experiences, knowledge, and others things that happen in our lives, no two people see or interpret something the same way. In the essay Berger uses art as a platform to argue that we should be careful about how people look at things. Mr. Berger uses rhetorical strategies such as ethos, pathos, and logos. These rhetorical strategies can really help an author of any novel, essay, or any literature to truly convey the desired information to the audience in a clear and concise manner.