Offsite web analytics helps us see a bigger picture of how your website compares to others by collecting external data. For example, the position of your website on Google, traffic from social media or any other website to your website. Offsite analytics also helps measure your website's potential audience. On the other hand, on-site analytics helps measure the actual traffic of visitors coming to your website. They help track how engaging and interactive visitors are in finding the website and also tell us whether they became a customer or lead or not. In a world where the Internet is becoming such a vital part of everyone's life, the importance of web analytics cannot be understated by anyone.