Topic > Analysis Mad Men - 1369

Despite my earlier condemnation of the discussion of mise en scéne in the analysis of Mad Men, images play a salient role in shaping this particular account of homosexual experience as told by Matthew Weiner. In this scene, the location is largely responsible for creating an on-screen environment that allows the audience to understand the underlying representation of the world that gay men and women lived in at the time. In stark contrast to the Sterling Cooper's drab gray interior, Romano's apartment is a true explosion of color. The reds, greens, whites and golds of the setting evoke Salvatore's Italian heritage and the passion and sophistication that such heritage connotes. The repeated use of floral imagery gives a decidedly feminine feel to the apartment, but whether that femininity belongs to Kitty (who happens to be wearing a white dress decorated with huge red flowers on green stems) or Salvatore (who doesn't appear in a frame without some sort of flower in the background or foreground) is ambiguous at best. Given the inclusion of Salvatore's loud and eye-catching red tie, it is entirely possible that the program is using these images to offer commentary on its own interpretation of gay culture at the time, playing into the stereotype that gay men have a inclination towards design and aesthetics. In addition to the bright colors and