Through a thorough evaluation, I am confident that social media has created success within the organization. I covered what social media has addressed, especially marketing issues, and how it has forcibly controlled America with its technological capabilities. This technology has its pros and cons, but collaboration and communication as the primary use for success far outweigh the cons. To have a successful organization, you need to understand customer demand. If I were running an organization, one update I would make when our social network production relinquishes control. You may find that egos are present in many organizations. They may feel that social media will not have a real return on investment, however, I learned in Jarvis' book, when you give up control, you start to win. Once you give your worst customer control of the situation, you can build a new customer relationship. “Listening to the complaints of your worst customers gives you the advantage of reorganizing and reorienting every division of the company: engineering, manufacturing, marketing, sales, customer service” (Jarvis,