It is also a framework that helps build and shape the path and approach of each market. The mix is ​​a set of controllable variables that are presented to and influenced by the consumer. This combination is the important marketing pillar on which the marketer depends. It is composed of four elements, namely: product, promotion, price and place. KIA's marketing mix is ​​based on approx. First, we have the product. Here, KIA realizes good and perfect design and quality coupled with scale level for supply and customer services, and has a different selling point. Secondly, price is important for KIA companies to obtain a competitive price, which provides an advantage over the competition or which obtains a competitive advantage. Thirdly, place it, which is an important thing to access the customer easily. KIA therefore has 166 agents, a large and continually expanding number of accesses. Ultimately, promotion is about communicating with customers and potential customers. Promotion helps increase awareness, promote brand admission and increase demand. (From the case