One would probably think that I already know what they are trying to do. And they still convinced you that the Hitachi security system was the best choice for keeping cities around the world safe. The magazine of course also talks about marketing and selling techniques, telling you exactly what the advertising in the magazine is trying to achieve. But without knowing the rest of the magazine and what Bloomberg Businessweek sells, a reader would never be able to understand it. However, I'm sure people were unaware of what Hitachi and Bloomberg were doing. This just goes to show that marketing companies will clearly always find a way to convince you to buy their products because they know exactly how to target a potential consumer extremely effectively.