Covers visitor behavior from product exposure to transaction. This report contains the number of sessions in each stage of the purchase funnel, the number of visitors who left the sales funnel, and how many visitors moved from one funnel to the next step (Pienaar, A., 2015). On the other hand, the Checkout Behavior Analytics report shows how many visitors completed the sales funnel and proceeded to the checkout process. This report provides the Google Analytics user with an overview of where in the checkout process most customers leave (Pienaar, A.,