This is because online stores do not require physical space and therefore save on rent. Online retailers are also expanding the number of products they offer online to include in store choices and are also trying online retail involving social media. Many people are turning to online shopping because the Internet has become easily accessible and with the 24-hour economy most people work most of the time and it is therefore more convenient for them to shop online. Online shopping sites are coming up with in-store pickup where an online shopper picks up items from a specific store or setting up pickup depots for people to pick up products. Smartphones that have come to colonize the cellular market are also being widely incorporated into online marketing. Applications can be installed on smartphones that will allow you to compare prices while shopping online and also suggest new products in the online market depending on an individual's purchasing tendencies. The development of real-time video shopping is also expected in the future. Retailers will upload videos of new product designs citing their advantages and disadvantages and this trend is yet to come