Effective communication is essential to the success of all businesses, however, due to the ever-changing nature of workplaces, effective communication today is becoming increasingly difficult and hinged on by many barriers, which cause the meaning intended by senders to be unclear. be misunderstood by the recipient. While communication within organizations will never be completely barrier-free, many simple solutions can be implemented to ease the effects of these barriers. With respect to this particular case study, two key communication principles were evident, the chosen communication channel and noise. Communication channel is “a medium through which a message is transmitted in the communication process. Communication channels include the spoken, written, and printed word and electronic or computer-based media such as radio and television, telephones, video conferencing, and electronic mail. The most effective channel for a specific message depends on the nature of the message and the audience to be reached, as well as the context in which the message is to be conveyed” (Bloomsbury Business Library, 2007, p. 1703). Noise is simply “anything that interferes with the effectiveness of communication” (Campling, et al. 2008, p. 477). Choosing an appropriate communication channel for your intended message is a key part of effective communication. If you choose the wrong channel for the message you're trying to convey, you'll not only impede communication, but you'll likely cause mistrust, especially around sincerity and commitment. The effectiveness of communication channels is evaluated based on the richness and opportunity for feedback. Richness refers to the depth of the message. In this case, James chose to send an email to his team in ...... middle of paper ......ge noise. James has made mistakes, but solutions to eliminate communication barriers are easily implemented and should be followed to eliminate further business disruption. More importantly, organizations must develop a communications policy and provide training to staff to help reduce the possibility of ineffective communications within the organization. Works CitedBloomsbury Business Library. (2007). Dictionary of business and management.London: A & C Publishers LtdAng, E., Campling, J., Chan, B., Poole, D., Schermerhorn Jnr, J., Tan, W., et al.(2008). Asia-Pacific Management 3rd Edition. QLD, Australia: John Wiley & Sons Australia, LtdForsyth, P. (2009). Effective business writing. London: Kogan Page LtdBloomsbury Business Library. (2004). Write great emails. Email etiquette. (pages 23-35). London: A&C Publishers Ltd.