IntroductionHuman beings have different demands on their bodies and vary depending on the role contributing factors. Product marketing is essential to expose the company's brands by giving them choice. The needs include food, shelter, clothing and others also include education, safety and entertainment as part of the same. Food refers to any substance consumed to provide nutrition to the body and comes from animals or plants (Aguilera, et al, 1999). Food usually has several components that it provides to the human body and these are known as growth, body protection and energy supply, among others. Wine is also consumed, although it is not believed to add any nutritional value to the human body. Food consumption is regulated by certain safety and security regulations as they are considered. Laws often examine issues related to climate change, biological diversity, population, food affordability, water supply, and sustainability, among other food-related issues. Thanks to the unlimited possibility of brands, people make their choices based on some factors that influence the products and at other points the choices can be influenced by effective marketing. There are both secondary and primary factors that determine consumer behaviors regarding food choice and consumption. Recently conducted research, however, highlights that intrinsic and extrinsic cultural attributes contribute greatly to the extent to which people trade on certain food products and the people involved. Wine, although not food, has a large consumer base and they are not that different from other consumer segments. . Again there is also a large effect of culture on wine consumption. Wine marketing has always relied on……half paper……71. p6.Sandhusen, Richard L.: Marketing (2000). See S. 218Sandhusen, Richard L.: Marketing (2000). See S. 219Lee, M. & Lou, Y., (1995). Consumer dependence on intrinsic and extrinsic cues in product evaluations: A joint approach. Journal of Applied Business Research 12 (1), 21-34 Olson, J. C. (1977). Price as an information cue: effects on product evaluation. In A. G. Woodside, J. N. Sheth, & P. ​​D. Bennet, Consumer and industry purchasing behavior (p. 267-286). New York: North Holland Publishers.Olson, J. & Jacoby, J.(1972). Using signals in the quality perception process. Second Annual Conference of the Consumer Research Association Velkley, Richard (2002). "The Tension in Beauty: On Culture and Civilization in Rousseau and German Philosophy." Being after Rousseau: philosophy and culture in question. The University of Chicago Press. page. 11–30