Crime remains the most pressing problem of all time and represents the greatest challenge to the development of any nation. In addition to the effect of fear of crime and violence on victims, it also has a devastating impact on society. It is extremely important that all efforts are made to reduce the level of crime in society. But the worrying question is: what measures can be adopted to reduce the level of crime? What types of controls should be used so that the crime rate is reduced to an optimal level? This article will analyze the importance of punitiveness in social welfare and as a crime control policy. It is essential to understand the concept of punitiveness as it is the attitude towards punishment. For example, people in the UK and US have a highly punitive attitude towards young criminals. A survey was conducted to find out the punitive attitude of people and 51% of the respondents said that a second time thief should be punished. Now the question is: is the punitive attitude a good method to control crime? The idea is to highlight attitudes towards punishment and discover ways that can help reduce crime levels. SOCIAL CONTROLS All societies impose some form of control on their people either in the form of government regulations or in the form of social norms. The basic idea of ​​social control is to limit or control an individual's behavior so that it cannot harm any other individual. Since it is the responsibility of the state to protect the rights of all individuals, it lays down certain rules and regulations that must be followed to maintain peace and harmony in the society. The purpose of social controls is to protect people from other human beings living in the same society... middle of paper... punishment instills in the criminal the idea of ​​revenge, therefore the best way to reduce crime and violence serves to rehabilitate criminals. This refers to the moral and behavioral rehabilitation of criminals by providing them with education and an environment that can help them reach their potential. However, critics of this approach argue that it is a very expensive and time-consuming alternative to punishment. They further state that once these criminals come out of rehabilitation centers, they start their criminal activities again as they were born that way and the best approach to change their behavior is punishment. Reducing crime requires a change in society There is a certain group of people who say that neither punishment nor rehabilitation is a solution to crime. Instead, they focus on changing the values ​​and beliefs of the entire society.